Leading with empathy and genuinely understanding our audience’s needs helped us build better relationships. During a crisis like we have just experienced, it’s a lot easier to develop sincere empathy for your audience when you live through it together. Read more
I was curious as to how it went at other radio brands and chatted to a few of my programming colleagues about how the different stages of the lockdown affected their on-air and online content rollout. Read more
The miracle of radio is not that we offer content and music like our competitors do, but that we do everything else they can’t. Read more
Unless your show or station is offering something that your target audience feels drawn to, you are dead in the water. But how do you work out what they want? Read more
