Many years ago there was an outcry in SA about ads interrupting TV programmes. Now this subject is raising its head again, particularly in terms of YouTube, but also with pretty much any onl... Read more
We have research tools and analytic capabilities to really drill down into the different impacts and potential of different types of ads on different marketing objectives. Read more
The State of Video authors predict that the video marketplace will reconfigure itself from serving a few hundred large advertisers to a few million small ones. Read more
What would April Fool’s Day be without a media prank or two? This year, Comedy Central took it to radio, pulling the wool of the eyes of Martin Bester and Elna Smit. The pair unsuspect... Read more
Mark Zuckerberg should shut down Facebook Live in the interest of public health and safety... the feature should be restored only if the company can prove that its design is safer. Read more
Deepfakes are symptomatic of modern media entering an era of artificial intelligence, and will take their place in media history as an intrinsic facet of the post-truth, fake news landscape. Read more
