One thing is for certain: Apple and Spotify have given us a glimpse of a podcasting future where the walled gardens of platform-exclusive, premium content become the norm. Read more
In its essence, an effective media plan ensures that you reach as much of the right audience as possible in the most cost-effective way. But, everything you know about digital reach is wrong... Read more
Animated videos help businesses and organisations simplify their message and show their target audience who they really are. Read more
Data scientist Superlinear has analysed Twitter action to show what's happening in SA politics... and how the media fits in. Read more
Justin Harrison has worked behind the scenes in developing one of the countries leading credit reporting platforms. During lockdown, he saw the devastating effects Covid-19 was having on peo... Read more
The video ad world will change more in the next three years than it has in the past 60. Read more
