SPARK Media respectfully disagrees with aspects of Chris Moerdyk’s article which bemoans the lack of credible market intelligence and research available to marketers and media agencies. Read more
Every single news channel is leading with COVID-19 reporting and SA is no exception. Ornico is creating a weekly infographic giving a visual aspect to the data. Read more
Peter Khoury’s two-years as chairperson of the Creative Circle has transformed the product and perception of one of the country’s leading advertising industry associations through the power of creativity. Under Khoury’s guidance, the Creative Circle is now a fit-for-purpose industry tool and training ground driven by culture and strong creative ideas. But creating this inspirational […] Read more
It is World Wildlife Day today. It is increasingly important for the business community to work together to avoid irreversible ecological degradation. Read more
Multi-touch attribution solutions are making steady but slow gains in the market, as marketers across the globe look to effectively track digital marketing initiatives. Read more
Flighting a traditional ad for radio or television has stopped having the significant impact it once had. As a result, most marketers and brand ambassadors are turning to ‘new’ media. Read more
