How best to reach the youth of today – Generation Z – a demographic that prizes individualism and authenticity? Waldi Hoon answers the question. What impact will the roll out of a student media channel at South Africa’s top universities have for brands looking to reach this influential market? Access. It has been notoriously difficult […] Read more
Research into the efficacy and benefits of Super Signs and building wraps, a very interesting comparison in the OOH space. Read more
Smart Shopping was introduced by Google in 2018 and signifyed another step towards automated and machine-learning focused advertising. Tested and developed under the universal shopping beta banner, this new feature made its debut in Google’s goal-optimised portfolio in May. So, how does Smart Shopping differ from its hugely successful predecessor, Google Shopping? And is it […] Read more
On Black Friday and Cyber Monday specifically, Everlytic sent out 35.3 million marketing emails, some of which had a click-through rate of 24.5% (compared to the local average of 3.46%). It’s big. Read more
The UK’s Chartered Institute of Public Relations (CIPR) put out an announcement stating that they would publish a new professional standard regarding public relations measurement this summer. According to CIPR, the new professional standard will “identify the use of AVEs (advertising value equivalency) in public relations as unprofessional and set out an expectation of members […] Read more
Communications minister says the delay in digital migration is of great concern to government as the delays have been costly for government and the industry. Read more
