On Black Friday and Cyber Monday specifically, Everlytic sent out 35.3 million marketing emails, some of which had a click-through rate of 24.5% (compared to the local average of 3.46%). It’s big. Read more
The UK’s Chartered Institute of Public Relations (CIPR) put out an announcement stating that they would publish a new professional standard regarding public relations measurement this summer. According to CIPR, the new professional standard will “identify the use of AVEs (advertising value equivalency) in public relations as unprofessional and set out an expectation of members […] Read more
Communications minister says the delay in digital migration is of great concern to government as the delays have been costly for government and the industry. Read more
Government has committed to push through the 30% quota for advertising spend as a set aside for community media. Read more
Knowing how many consumers or audiences a platform reaches doesn’t mean anything. We need more deep consumer insights, especially in a market like South Africa that is so diverse... Read more
South Africa has begun work in preparation for 5G spectrum licensing as part of its efforts to build a smarter digital economy. Read more