Media business
Five myths that might derail your digital marketing strategy
Digital measurement is less precise than it appears Algorithms optimise for platforms, not necessarily for your brand Creative is the...
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From AI pilots to enterprise value: What it takes to scale
Most organisations are stuck in the 'pilot trap' The main barrier is poor data readiness, not technology Companies focus too...
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Is there still a place for creative agencies in 2026?
Not so long ago, this question would have sounded provocative. Today, it feels practical. AI-powered tools have put more capability...
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Creators are the new broadcasters
AI should enable discovery, not replace relationships The industry risks commoditising creators AI is scaling creator marketing but flattening it...
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Your consumer isn’t who you think they are right now
Optimise for context, not category Feed AI the “why,” not just the “what” Design for multiple versions of the same...
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The time waste economy: why media companies need to rethink value
Optimise for user intent, not output volume Don’t automate inefficiency, fix the operating model first Use AI to allocate resources,...
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