Media business
Your business has grown. Has your brand grown with it?
Business growth can create inconsistencies in brand identity, messaging and customer experience as teams expand and responsibilities shift. Brand positioning...
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Community media, AI search and the growing gap in corporate reputation
Community media remains essential for building trust with local communities by reporting in local languages and covering issues often overlooked...
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The best things I’ve learned about business in 21 years
In the 21 years since I founded Flow Communications in a spare bedroom, I’ve learnt loads about business and people....
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Seven tips for creative graduates applying for their first job
*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb- scroll-mt-" dir="auto" data-turn-id="request-WEB:bb5e73d8-8b78-4e3c-baee-29c457ff33b4-3" data-turn-id-container="request-WEB:bb5e73d8-8b78-4e3c-baee-29c457ff33b4-3" data-testid="conversation-turn-8" data-turn="assistant"> div:has()+:is(.text-message,.relative:has(>.text-message))]:-mt-2 grow"> div:has()+:is(.text-message,.relative:has(>.text-message))]:-mt-2" data-streaming-response-group=""> A strong creative portfolio can matter more...
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Bots don’t click so what will the internet’s new business model be?
AI bot traffic has surpassed human traffic on the Internet, according to Cloudflare founder Matthew Prince. Bot traffic could grow...
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Brand vs performance: What marketers really expect from agencies
Brand and performance marketing are increasingly viewed as two parts of one integrated marketing strategy. IAS research found that 95%...
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