Media business
The model did not fail. You applied it in the wrong market
Last-click attribution misses how Africans really buy, overlooking WhatsApp, offline interactions, and community influence. African markets need measurement built for...
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He’s found 15 000+ fake AI news sites
AI news sites are booming: More than 15 000 French GenAI news sites have been identified, with thousands more worldwide....
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The battle for Bok Friday
South Africa plans special legal protection for the 2026 Rugby's Greatest Rivalry Tour Common rugby terms like 'Bok', 'Bokke' and...
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The rise of the hybrid creative
According to LinkedIn's Work Change Report, almost 70% of the skills used in today's jobs are expected to change by...
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Marketing is one of the biggest challenges for kasi businesses
Digital visibility is essential for township business growth Social media and WhatsApp are powerful low-cost marketing tools Consumers trust businesses...
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‘It’s about bloody time’
Michelle Randall Sharnock and Kirsten Dugmore have founded Kirelley, a company centered around evidence-based marketing designed to drive brand growth....
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