Raw data, on its own, is close to useless and quickly becomes irrelevant. The far more difficult is interpreting that data and then translating the results into actionable insights and usable recommendations. For that you need a skilled data specialist. Read more
For years, reality was simply what was real. Today, it can still be that, but it can also be augmented (AR), virtual (VR) or mixed (MR), all very exciting forms of a different reality that is shaping our lives and transforming businesses around the globe. Read more
In a world where the collection of data is happening at every turn, the need to turn that data into meaningful stories - or data storytelling - is the real priority. Read more
Put simply, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise, allowing for the prioritisation of the customer experience. Read more
The move towards 'in-housing' is unlikely to go away any time soon, and has the potential to be severely disruptive for agencies. In short, it's forcing the industry to rethink an outdated, resource-intensive model. Read more
COVID-19 is reshaping digital transformation agendas across the world, coming on top of a growing global trend towards in-housing of marketing and advertising. Read more
