If there's one thing that needs to be a strategic priority in 2021, it’s planning to remain relevant in the context of rapidly-changing local and global demands. Read more
Brands that want to benefit from data understand the need to think laterally, to analyse and experiment beyond the brief while, crucially, acknowledging, that data without analysis, creativity and human input is useless. Read more
Raw data, on its own, is close to useless and quickly becomes irrelevant. The far more difficult is interpreting that data and then translating the results into actionable insights and usable recommendations. For that you need a skilled data specialist. Read more
For years, reality was simply what was real. Today, it can still be that, but it can also be augmented (AR), virtual (VR) or mixed (MR), all very exciting forms of a different reality that is shaping our lives and transforming businesses around the globe. Read more
In a world where the collection of data is happening at every turn, the need to turn that data into meaningful stories - or data storytelling - is the real priority. Read more
Put simply, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise, allowing for the prioritisation of the customer experience. Read more
