Put simply, personalisation, measurement and similar digital capabilities are the savvy marketer’s best defence against the clutter and the noise, allowing for the prioritisation of the customer experience. Read more
The move towards 'in-housing' is unlikely to go away any time soon, and has the potential to be severely disruptive for agencies. In short, it's forcing the industry to rethink an outdated, resource-intensive model. Read more
COVID-19 is reshaping digital transformation agendas across the world, coming on top of a growing global trend towards in-housing of marketing and advertising. Read more
Beyond lockdown, beyond this global pandemic, we will return to a world where data will be the 'secret weapon' that sees some brands thrive – or not. So what side do you want to be on? Read more
In 2020 there will be even more emphasis on the insights obtained from big data, and how marketers use these insights to inform decisions, actions and strategy at large. Read more
