Browse the latest media news articles below to get the inside scoop on the radio industry.
As South Africans emerge from the pandemic with considerably less spending power, consumer brand relationships are likely to permanently be altered. Read more
Ten years ago, Ultimate Media filled a gap, and that gap was to 'uncomplicate' radio advertising. Take the schlep out of doing radio... Read more
Radio’s unique marketing power caters for both call-to-action and brand-building campaigns. Read more
In times of crisis and great flux, radio continues to provide trusted information, entertainment and a sense of routine. But what has been the impact on drive time radio? Read more
Listener research conducted independently by two of the country’s largest radio groups suggests that South Africans will be staying home in far greater numbers this festive season. Read more
While the self-proclaimed prophets were holding forth, few people noticed that Covid-19 had created a new kind of consumer in just 90 days. It’s called Generation Novel, or Generation N. Read more
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