Alfie Jay is managing director of Algoa FM. Jay joined Algoa FM at the beginning of 1990, four years after it started broadcasting as a regional SABC radio station. It was privatised in October 1996, and is now the leading regional commercial radio station with a footprint stretching from the Garden Route to the Wild Coast and inland through the Karoo.

His career started at the broadcasting coalface as production assistant, then news reporter/journalist, technical manager, programme manager, and operations director.

He spent 15 years behind the microphone for Algoa FM before choosing management over being a presenter in 2006.

As part of the management team, Jay has helped build a culture of “fun is a serious business”, which resulted in Algoa FM winning the coveted Station of the Year Award in 2018.

As managing director since March 2019, Jay has been instrumental in transforming the station into a profitable, multi-media brand.