Browse the latest media news articles below to get the inside scoop on the radio industry.
Is drive time radio still the most sought after, offering the appeal of mass audiences advertisers are seeking? Or has station listening blossomed throughout the entire day, slowly eroding t... Read more
Primedia Broadcasting's talk radio station 702 has revamped its evening and weekend presenter line-ups, with some high profile departures and appointments. Read more
There was a mass outcry on social media earlier this week after DJ Fresh was removed from the Metro FM airwaves, due to him using bad language. Read more
With over 25 years in radio, both on-air and behind the scenes, Simon Parkinson knows a thing or two about being a media entrepreneur. Read more
Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to the past – as part of a media solution that may span other c... Read more
Niche in essence means a brand has carefully carved out a segment of the market and whoever targets that very same market becomes the competitor. So, inevitably... you become your own compet... Read more
