Browse the latest media news articles below to get the inside scoop on the radio industry.
Unless your show or station is offering something that your target audience feels drawn to, you are dead in the water. But how do you work out what they want? Read more
Don’t be bothered by the noise around you. Don’t let what everyone else is doing dictate what you should and shouldn’t include in your 2019 marketing plan. Listen to your customer. Read more
Podcasting is indisputably the fastest growing medium in the world right now. It has seen growth of upwards of 70% year-on-year for the last 3 years and 28% of the American population are no... Read more
A look at the last Broadcast Research Council Radio Audience Measurement results, also the last under the guidance of CEO, Clare O'Neil, whose five-year tenure ends this month. Read more
KwaZulu-Natal’s regional, commercial station Gagasi FM is shaking things up, with changes galore to its identity, branding and strategy. Read more
After eight years off air, Jeremy Mansfield has returned to behind the microphone, as host of Hot FM’s Mansfield in the Morning breakfast show. Read more
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