Browse the latest media news articles below to get the inside scoop on the radio industry.
Talk radio 702 has undergone significant changes in its lineup over the past few years, as well a repositioning in its strategic direction as its upper LSM audience itself changed. Read more
A new brand campaign and a clear strategy are central to East Coast Radio’s plans for listener and revenue growth. Here's the latest happenings at the KZN station. Read more
Reflection is the key to learning; these are the thoughts that resonate most deeply with me as I reflect on what talent should be thinking about this year. Read more
Unless your show or station is offering something that your target audience feels drawn to, you are dead in the water. But how do you work out what they want? Read more
Don’t be bothered by the noise around you. Don’t let what everyone else is doing dictate what you should and shouldn’t include in your 2019 marketing plan. Listen to your customer. Read more
Podcasting is indisputably the fastest growing medium in the world right now. It has seen growth of upwards of 70% year-on-year for the last 3 years and 28% of the American population are no... Read more
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