Can radio do promotions differently, perhaps in a compelling fashion? Are winner moments drawing in effective story arcs when the opportunity arrives to truly drive interest and anticipation? Is the radio sector willing to innovate or are we waiting for the imminent economic expansion and stabilisation that will improve marketing spend to come which will be slow on the up take coming from a low base? Even in the context of an expanding economy ha... Read more
The Babes interview on Metro FM was compelling listening, but it also acted as a microcosm of the endemic silent abuse against South African women. Read more
I still remember the day my passion for radio was ignited. It was one fateful morning in the small, rural town of Thaba Nchu in the Free State, when I switched on our hi fi system, which was tuned to 5FM’s frequency, to discover radio like never before. The legendary Mark Gillman together with his […] Read more
I have heard many times in different circles about the need not only for producers but good producers in the South African radio industry. At the same time, there seems to be a perception among some that anyone can become a radio producer just by teaching them how to prepare and run a show, writes […] Read more
Campus radio in South Africa has produced some of the best radio talent in South African radio and one campus radio in particular sticks out from the rest – Tuks FM in Pretoria. There are few commercial radio stations in the country who don’t have a previous Tuks FM trainee, from the likes of Gareth […] Read more
The core purpose of any commercial radio establishment is to create profit for their investors through radio sales. Marketers advertise on radio with a particular return on investment in mind, and which is the main reason why they either continue to invest in that radio station or not. The key to any successful radio marketing […] Read more
