Kantar’s Covid Barometer research shows that South Africans want brands to be purpose-led and practical, using their resources to help and inform during the global pandemic. Read more
Face masks may seem like such a vital but trivial thing to be indignant about wearing these days, but the pieces of material are causing a clash of wills all over the world. Read more
Business-to-employee (B2E) communication, in which the employee is the main focus of the organisation, is essential during this time to attract and retain well-qualified staff. Read more
While absolute comparisons with media agencies across the pond aren’t always helpful, seeing how we stack up against others can open the door to new ideas and help set a benchmark to work to... Read more
Objectives need to be set, and all too often people get confused by jargon such as what a marketing objective is versus a communication objective versus a channel/media objective. Read more
Three unlikely and loosely connected bedfellows connected via a WhatsApp voice note and two phone calls, and in 48 hours, conceptualised and launched The Lockdown Collection. Read more
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