Investing time into the untested, be it an author, film director, musician or radio show is daunting on a subconscious level. That's why creative diversity is essential in business. Read more
As we venture into a new decade full of unknowns, we look back on the trends that have dominated the industry over the past year, and those that are set to continue into the '20s. Read more
Information sharing across the OMD/OMG network, and regular interaction with the respective offices across the continent, are key. Read more
In 2020 we will face new challenges as well as the same old ones. Brands will want to generate buzz, by being provocative but avoid the backlash of stepping that one step too far over the li... Read more
Undoubtedly, in today’s competitive job market, there is no room for being just another face in the crowd. You have to separate yourself from the competition. Read more
It’s now well-established that customer communication is vital to the success of any business. But it can only play that role if it meets the wants and needs of the consumers receiving it. Read more
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