A poorly briefed media strategist is like an artist without inspiration. Without inspiration, an artist can create a painting, but it won't touch its audience. Read more
Outdoor, radio and print may offer real benefits and maintain the potential for faster growth in the future especially as they develop their own directly related digital assets. Read more
Any crisis calls for strong leadership, delivered with clear, concise communications Read more
As South Africans adjust to a new reality, lifestyle habits are changing that will in turn impact media habits. The Park Advertising Group has compiled 25 points that it believes will impact... Read more
Defining and developing your personal brand well allows you to enter contract renewal season confidently – whatever may transpire. Read more
Digital audio advertising in 2019 made some significant inroads in the South African market, and 2020 will be no exception. We’ll see this audio format accelerate even more. Read more
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