KFC, as the brand to really bring #KFCProposal together, lived up to the principles above but in my opinion many of the other brands just wanted to jump onto the bandwagon. Read more
The Advertising Media Forum (AMF) has funded seven final year communication strategy students at the University of Johannesburg as part of its Future Fit programme. Read more
There’s no disputing the quality of advertising in South Africa; our showing at Cannes proved that we have the cajones to take on multinationals and win. Read more
Most of the media industry’s largest companies operate in 'two-sided markets' – platforms that maintain relationships with two distinct groups, consumers and marketers. Read more
One of the most shockingly bad public relations case histories ever developed over the past few days courtesy of Britain’s Prince Andrew. The Duke of York’s interview with the BBC, in... Read more
With data and automation playing a key role in modern media agencies, has media planning lost its human connection? Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.