Getting the message out is particularly complicated in a country like ours. Those who are resource-poor are generally also information-poor and need primary public health information more th... Read more
We're getting to know our Zoomers better. Zoomer is another word for Generation Z, The word is a play on Boomer (from Baby Boomer generation) and the rapid, interconnected technology they’ve... Read more
Whether you like it or not, AVE (advertising value equivalency) remains a popular way of showing how much value you got from your media efforts. Read more
There are 3.9 billion email users in the world, across every generation. But, while every generation uses it, some use it differently to others. Read more
In an age where competition is fierce, brands need to inspire loyalty. Driven by new and progressive ideas and channels, consumers have more power and influence than before. Read more
It used to be that journalism was the stronger player in the relationship, but now as a result of cuts to newsrooms, PR is becoming more dominant. And this relationship could undermine alrea... Read more
