With the increased openness and inclusivity, we are seeing more and more organisations utilising public relations to publish more information about their CSR expenditure and projects. Read more
What was the most disruptive influence on media over the past 10 years and what will have the greatest impact over the next decade? #TenYearsInMedia Read more
Measurement and evaluation are crucial for any marketing campaign... the process is a marketer’s best friend because if you don't measure the impact of your efforts, you will have no insight... Read more
We have come up with so many ways to communicate in any way we want, at any stage of the day. What we have forgotten to do is to evolve listening and observing in the same way as we speak. Read more
The UK’s Chartered Institute of Public Relations (CIPR) put out an announcement stating that they would publish a new professional standard regarding public relations measurement this summer... Read more
If you make sure what you’re saying or showing connects with those fundamental cornerstones of humanity, then your message will resonate - no matter how it’s sent out or who is receiving it. Read more
