Communications

AI can generate communications content, but human judgement remains essential to strategy, reputation and crisis management. Communications goes beyond content...

Creators are reshaping South African sport, connecting athletes, brands, broadcasters and fans in new ways. Sports fandom is moving beyond...

Women continue to lag behind men in AI adoption, according to Harvard Business School research. Women are more exposed to...

Climate alarmism can trigger climate anxiety and paralysis, making people feel powerless rather than motivating action. Climate communication should connect...

One year ago, Two Tone Global began its partnership with GWM South Africa with a shared ambition: to help one...

Strong media relationships are built through trust, consistency, and genuine human connection, not transactional pitching. PR professionals must adapt to...