If your life came down to one catchphrase, or one line, how would you define 'you'? A personal brand statement goes to the heart of who you are. Read more
Gone are the days when a brand could broadcast a message over the radio or TV and rest assured their target audience was listening. Read more
Digital PR is simply the evolution of what has until now been known as 'traditional' PR. The time when there will no longer be a distinction between the two is fast approaching. Read more
From creative problem-solving to nursing sustainable relations, networking has been pivotal in human development, commerce, and peace. But in light of the pandemic, has networking become red... Read more
Mahlodi Legodi is the founder of FR Communications, which stands for 'Fellow Royals'. Why not, when she is the 'queen of PR'? Read more
Technological changes do not change the essential value of communications. It provides more tools of unlocking this value. Read more
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