A panel discussion on communication opportunities, and its intricacies, at the recent Africa Communications Week highlighted the need for authentic story-telling over shiny campaigns. Read more
With this new brand, the International Fund for Animal Welfare can change how humans care for other species and the places we call home. Read more
To create effective content marketing strategies, the focus is on three key things: make content that makes people feel something, be smart about distributing it, and measure the real return... Read more
I am constantly bewildered at the ignorance of our politicians. An ignorance born out of a belief that the mass media are not mouthpieces for voters. Read more
Business must be able to answer the question, ‘what is the worst thing that could happen to our company on social media today, and are we ready to deal with it?’. Read more
As media and other businesses reel from ongoing crippling 'intentional brownouts', questionable crisis communication from government and Eskom has created a rumour machine fuelled by social... Read more
