It used to be that journalism was the stronger player in the relationship, but now as a result of cuts to newsrooms, PR is becoming more dominant. And this relationship could undermine alrea... Read more
This World Creativity and Innovation Day, we reimagine the client journey according to current trends specifically in the banking sector. It’s critical to be in the business of daydreaming. Read more
Much of what was learned in 2020 will continue to shape the communications landscape in 2021 and beyond. I urge businesses to dump old stereotypical ideas about how work used to be, and cons... Read more
In simple terms, a PR professional is an ‘image or reputational shaper’, our business role is to generate positive publicity for our clients or organisations. Read more
A recent special report – The Missing Perspectives of Women in Covid-19 News – shows that too few women experts have been quoted on the pandemic in the media. The study looked at South Afric... Read more
As communications professionals, one of our many roles is to use various communication tools to relay or share news and messages about clients to protect their reputation, doing damage contr... Read more
