TheMediaOnline’s latest news about mobile media.
By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations. Read more
Targeting niche consumers, constantly refining your offering, and using brand ambassadors are some of the marketing lessons from CrossCall’s SA launch. Read more
No matter the technology, it’s still vital to reach the right customers, with the right message at the right time. Read more
High data costs, the Google and Facebook duopoly, questions around viewability, ad fraud, return on investment and brand safety constrain the growth of mobile advertising in South Africa. Read more
South Africans pay six times more per gigabyte of mobile data than people in India. That's one of the findings of the State of Mobile Web 2019 report, released by Opera. Read more
Mobile networks are among South Africa’s most unpopular organisations and constantly poke consumers in the chest both from then point of view of prices and service. It's time mass media took... Read more
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