Advertising

TV ads drive AI queries about products, actors, music, claims and creative concepts. TV generates demand that search captures, meaning...

Heineken backed the 2026 Cannes Young Lions South Africa competition, giving emerging creatives global exposure and the chance to represent...

Shell South Africa and VML launched “You Can Always Count on Shell” as a long-term brand platform designed to deepen...

The ‘girlboss’ may have fallen out of cultural favour, but women’s influence on the creative industry has never felt more...

Creative and media integration is now essential because digital marketing requires both disciplines to work together in real time. The...

Marketing is shifting from campaigns to always-on AI systems. AI now recommends brands, making machine-readable content essential. Trust, structured data...