The whirlwind three-day PAMRO conference in Lagos served up a spicy mix of metadata, analytics, measurement and inspiration in line with the vibrant colours and flavours of its West African... Read more
PricewaterhouseCoopers' latest Entertainment and Media Outlook highlights the continued rise of digital and mobile. Here are the key takeaways. Read more
By 2016, the average 12th grader said they spent a staggering six hours a day texting, on social media, and online during their free time. And that’s just three activities... Read more
Advances in technology and social media have created new groups of consumers that marketers can target, and new types of entrepreneurs. Read more
Nielsen is revolutionising shopper behaviour research by using immersive virtual reality technology to digitally recreate a shopping experience. Read more
Data underpins decision making in DStv Media Sales, and a team of analysts and media strategists bring data to life, providing insights, and giving it meaning. Read more
