When a mega-sample of 30 000 mid-income South Africans participating in the latest BrandMapp survey were given a list of ‘which of these things keep you up at night?’, the average respondent... Read more
2020 was a very hard year all round when South Africa went into lockdown, and we at the Marketing Research Foundation honestly believed that our chances of releasing the MAPS data was a pipe... Read more
Future-proofing currency research in line with the changing landscape became paramount in 2020, a year that required us to innovate and operate outside of our comfort zones. We were presente... Read more
A positive attitude to change, being open to new technology, adaptability – these are three of the six traits that help ‘future ready’ businesses succeed. Read more
The much-anticipated first wave of Marketing Research Foundation’s Marketing All Product Survey (MAPS) data has rolled in – despite the challenges wrought by the global pandemic and continue... Read more
If organisations and fact checkers know what factors motivate people to consume and share disinformation, they can develop interventions better suited to particular behaviour patterns and co... Read more
