[PRESS OFFICE] The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there’s been growing criticism surrounding its accuracy and relevan... Read more
The media industry is evolving, with new challenges and opportunities, but at its core it is about stories. As we move forward there is a comfort in celebrating those channels that have deli... Read more
New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and performance of agencies. Read more
Having been around for the past 15 years, AFSTEREO has largely flown below the radar. An exclusive interview with co-founder, Quentin Stewart, reveals more about the media monitoring company... Read more
To maximise the impact of research and data investments, it is just as important to know how to use them effectively as it is to know what kind of research to commission. Read more
Trailblazing research legend and author of The Advertising Mind and The Branded Mind, Erik du Plessis, has died. Read more
