The universal figure published is that 60% of the global population will live in urban areas by 2030. This phenomenal growth prediction holds true for South African metropolitan areas, and... Read more
Done well, brand experiences such as activations, events and experiences can create emotional connections between consumers and brands, but done poorly, they can have the opposite effect. I’... Read more
Clearing clutter, removing illegal or dangerous operators and retrieving revenues owed to it are the main aims of the City of Johannesburg, which wants to enforce its latest amended draft ou... Read more
With the onslaught of e-commerce a constant in the retail industry today, new and innovative approaches need to be taken to inform retailers and marketers on ways to increase footfall and bo... Read more
It’s common knowledge that the first casualty during a recession tends to be the marketing budget. All the best advice provided from around the world tells us that this is not the time to cu... Read more
The live events industry – including activations, music concerts, DJ events, official opening ceremonies at sporting events, conferences and corporate events – is a multi-billion dollar busi... Read more
