Global out of home media company JCDecaux is making moves to bolster its offerings, particularly digital, in its African markets, using an unconventional different approach. Michael Bratt sa... Read more
Carat President William Swayne outlines the key role for out of home in leading the next media revolution. Swayne delivered the keynote address to the 55th annual FEPE International Congress... Read more
At a Primedia Outdoor private seminar earlier this year, Prof John Simpson of the UCT Unilever institute referred to the KFC Add Hope campaign as an example of an initiative that enables cus... Read more
I was recently provided with an interesting report by the US law firm, Venable LLP, entitled The Future of OOH in a Self-Driving America. Being in the OOH industry, I thought it would make f... Read more
Advances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their creative applications for out of home (OOH) advertising. Nevertheles... Read more
Over the years I have heard a lot of disparaging comments about media sales representatives. Some of these have been well founded, but many were not. These unflattering remarks have touched... Read more
