It’s clear Africa presents a massive opportunity for the OOH industry, as long as we take steps to make the most of these developments. Read more
A number of trends and opportunities paint a bright future for out of home. To make the most of these, the industry needs to tackle several issues. Read more
As we all know by now, the traditional billboard has evolved and we have seen a rapid expansion of digital roadside billboards in the South African urban landscape. Read more
Most traditional media channels have largely remained stagnant and not evolved as the consumer and media landscapes have changed. Not out of home, and this is why it stays relevant and successful. Read more
What is the impact of the growing emerging market segment and why is this consumer becoming increasingly important to brands wanting to grow market share? Kirsten Mercer and Makhetsi Phakoa explore the subject. When it comes to marketing, there is significant strength in numbers – the more people a brand is exposed to, the better. The […] Read more
With China being the fastest urbanising region globally, we travelled there on a exploratory mission to see what we could learn in terms of transit media. Once there, we realised that, although in many ways South Africa is far behind, in certain aspects we are ahead. There are a number of similarities between our countries, […] Read more
