Most traditional media channels have largely remained stagnant and not evolved as the consumer and media landscapes have changed. Not out of home, and this is why it stays relevant and successful. Read more
What is the impact of the growing emerging market segment and why is this consumer becoming increasingly important to brands wanting to grow market share? Kirsten Mercer and Makhetsi Phakoa explore the subject. When it comes to marketing, there is significant strength in numbers – the more people a brand is exposed to, the better. The […] Read more
With China being the fastest urbanising region globally, we travelled there on a exploratory mission to see what we could learn in terms of transit media. Once there, we realised that, although in many ways South Africa is far behind, in certain aspects we are ahead. There are a number of similarities between our countries, […] Read more
Over the space of a decade, a huge proportion of South African population has moved to urban areas. This not only has a massive impact on the government with the demand for increased services, it also opens up myriad opportunities for out of home advertising. For those OOH players who have not yet taken the […] Read more
