JCDecaux Africa is playing out a #UNITY campaign in South Africa inspired by work done by a host of international brands who adapted their logos to promote social distancing. Read more
The agencies behind a series of painted billboards in Soweto have painted over a vandalised billboard with a strong message to the vandals. Read more
Programmatic digital out of home or 'pDOOH' continues to be the potential Holy Grail for many media agencies, media owners, and ad tech suppliers. Read more
UPDATE: The billboard in Soweto, vandalised over the weekend, has been targeted again. Vandals painted over the entire coronavirus message with black paint. Read more
The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and frequency figures for DOOH. Read more
[An Unofficial Response to the OMC] The problem with having a tantrum and throwing your toys out the cot is that sooner or later you have to go and pick them up. Read more
