DOOH is increasingly prevalent with large supersites (100m2 and larger), of various formats. Examples include wallscapes and massive gantries lighting up the cities and night skies. Read more
No it's not Star Trek, but it is the emergence of holographic advertising as a form of out of home advertising. Read more
Digital out of home (DOOH) is thriving, with global spending on track to reach $23 billion by 2023 – a figure the market will likely surpass with its transition to programmatic already under... Read more
Events are the in-thing right now, and there were no shortage of ones that The Media Online attended during 2018. Here's a recap of some of the most memorable ones. Read more
An activation for Aware.org.za conceptualised and created by Riverbed literally stopped traffic on William Nicol Drive in Sandton... Read more
Lifestyle, alcohol and out of home media: Advertising campaigns – and brand activations in particular – have taken on a life of their own, and are reaching stellar experiential levels. Read more
