Out of Home
Advertising effectiveness and measurement key to OOH success
The president of the World Out of Home Organization believes as linear TV continues its decline, "out of home advertising...
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JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa
JCDecaux, the world's leading outdoor advertising company, today announced the launch of its programmatic digital out-of-home (prDOOH) offer in South...
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Brands maximise DOOH domination as Springboks land at OR Tambo
The Springboks returned to South Africa following a record-breaking victory at the 2023 Men's Rugby World Cup. When the team...
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Unsettling out-of-home advertising trend uncovered
In the dynamic landscape of OOH advertising, an alarming issue has been quietly spreading, and it poses a significant risk...
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From the ‘cowboys’ of the media industry to stalwarts of the business
Ten years ago, with no adequate research for out of home being available, initial investigations into setting up a collaborative...
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Stepping up, and out
As I write this, we have been celebrating Women's Month, a time dedicated to honouring the accomplishments and contributions of...
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