Digital is forecast to grow tremendously in Africa, with double digit growth anticipated over the next five years and a slight increase in media spend dedicated to digital out of home. Read more
The brands that are getting outdoor right are not only raking it in from their outdoor campaigns, but are also seeing these campaigns translate into their digital footprint. Read more
How best to reach the youth of today – Generation Z – a demographic that prizes individualism and authenticity? Waldi Hoon answers the question. What impact will the roll out of a student me... Read more
The consumer - no longer the channel - is placed in the centre of media strategy, where after we can determine how they consume media, when and where. The channel becomes secondary, the cont... Read more
Some ideas are too big to stay trapped online. Bold ideas need a bold platform... that's why the Outdoor Advertising Association of America launched its #GetOutOfHome campaign. Read more
The OMC's research currency is robust, accurate and designed for our local market, delivering value and meeting a host of OOH planning and strategy needs. The latest dataset was released rec... Read more
