Given this evolution in traffic patterns, so too should the buying of OOH evolve. Residential OOH should be in high demand…think bus shelters, mall advertising, street poles, citilites, taxi... Read more
The convergence of media functionality allows for the integration of TV, radio, digital and social networks into out of home formats allowing for reach that surpasses that of TV or radio alo... Read more
When lockdown was first announced, out of home (OOH) advertisers reacted in panic, with campaigns withdrawn across the board. It was a scary time not only for our clients, but for every... Read more
Tumi Rabanye, FM AdFocus Awards 2020/21 chairperson, and Alistair Mokoena, country director for Google will discuss how the industry model is in flux and what solutions are out there. Read more
[PRESS OFFICE] Mall Ads™ has re-launched Mall TV™, with a renewed focus on targeting the mass market segment of the South African population. Read more
The world's biggest digital out of home campaign, #OurSecondChance, launched on Monday. Read more
