Digital out of home (DOOH) is thriving, with global spending on track to reach $23 billion by 2023 – a figure the market will likely surpass with its transition to programmatic already under... Read more
Events are the in-thing right now, and there were no shortage of ones that The Media Online attended during 2018. Here's a recap of some of the most memorable ones. Read more
An activation for Aware.org.za conceptualised and created by Riverbed literally stopped traffic on William Nicol Drive in Sandton... Read more
Lifestyle, alcohol and out of home media: Advertising campaigns – and brand activations in particular – have taken on a life of their own, and are reaching stellar experiential levels. Read more
Data optimised product offerings are a priority for Primedia Group CEO Omar Essack, as he looks to future growth for the media company. Read more
No longer are malls primarily about shopping. Now, when consumers visit malls, they are looking for experiences that go well beyond traditional shopping. Read more
