Tshepo Moletsane

Tshepo Moletsane Articles 7

Tshepo Moletsane is an expert in the field of Communication Science, having been involved in most of the media disciplines from branding, media sales, account management, research and development, brand marketing management and radio presenting over the past 10 years. He has worked for leading South African advertising agencies on blue chip clients accounts and was National Brand Marketing Manager for Independent Newspapers. Tshepo is currently business development strategist and consultant for Pantone Media & Communications and Innov8media respectively

Why the SABC matters: The twisted truth about our broadcasting beacon

Posted By: Tshepo Moletsaneon: May 30, 2013In: Opinion

The South African Broadcasting Corporation (SABC), is one of the most underrated, constantly attacked public entity within the developmental state. In analysing the role that SABC plays in society, there ought to be a ‘transition of thought’ beyond confining ourselves to corporate governance issues. This is not to argue that corporate governance issues are not […] Read more

Why Zille is biting the hand that feeds the party

Posted By: Tshepo Moletsaneon: December 15, 2011In: Opinion

Independent Newspapers Special Projects Division (advertorial division), recently sent a letter soliciting advertising support for an ANC Centenary celebration special feature advertorial, which caused a stir within the corridors of opposition. DA leader Helen Zille wasted to time in trying to tangle issues around constitutionality and the press code by accusing Independent Newspapers of “feeding […] Read more

Transformation requires much more than lip service

Posted By: Tshepo Moletsaneon: November 25, 2011In: Opinion

I read with great interest three articles that were published in TheMediaOnline this past week. This was on the eve of the sensationalised protest against the Protection of State Information Bill, which I understand was going to be called Black Wednesday, but became Black Tuesday (organised as part of Right2Know Campaign). Media and lobby groups […] Read more

Seven deadly sins of traditional media houses in the digital age

Posted By: Tshepo Moletsaneon: November 18, 2011In: Advertising

I spent a great part Friday evening with a marketing executive from one of the leading South African blue chip companies. It was an evening an employee of a media owner or media agency would truly envy. I was particularly intrigued that he has evidence of over 2000% ROI in his digital advertising campaigns for […] Read more

Could apps be a threat to media agencies, owners?

Posted By: Tshepo Moletsaneon: November 08, 2011In: Advertising

When Michael Jordaan, CEO of FNB, tweeted last week that he had approved a R44-million order of smartphones and tablets – that will come fully loaded with FNB apps – aimed at current clients and potential clients, this got me thinking about three things that simply can’t be ignored. Firstly, I thought how FNB seems to […] Read more

Content the last denominator for successful new print publication #Haak Vrystaat!

Posted By: Tshepo Moletsaneon: October 19, 2011In: Advertising

Tshepo Moletsane discovers a new regional newspaper in the Free State with great content, and few ads. He has made it his mission to change that state of affairs. Check out this space for the #Haak Vrystaat media sales monitor. I have spent the past few days about 380km South of Johannesburg, where my family […] Read more