Independent Industry Intelligence
The Media Online recently commissioned independent research to identify our assets and evaluate our content. The researchers spoke to media agencies and media owners to gauge their thoughts on the site and its editorial offering.
The research found that our content gives perspective to the media industry, which is both thorough and relevant. It adds to knowledge of the sector, and informs its readership.
Words used by respondents include cutting-edge, interesting, strategic, good contributors, thorough, sharp, in-depth, insightful, media-specific, thought- provoking, edgy, market leader, and dependable. Respondents agreed The Media Online’s content “contributed to their professional standing”.
The Media Online has a strong social media presence with our popular Twitter feed having the highest number of followers of any media and marketing site in South Africa, numbering well over 17 500, and which grows by at least 200 new followers every month. Our Facebook pages performs well against our competition and does our Instagram site.
The Media Online is well read by a particularly niche target audience, and that is media professionals: media agencies, media owners, advertising agencies, journalists, media sales teams, print and digital media – in fact anyone who is interested in media – count among our many readers. Much of our unique browsers come via referral traffic, from social media sources like Twitter and Facebook.
The Media Online’s advertising offering includes traditional banner and our very successful cybertorials, which is our native advertising model. These have proved hugely successful with our clients, with cybertorials often featuring in our top stories each week. For more information on advertising, click here.
The Media Online is read by decision makers and influencers within media agencies, media owning companies and marketers. It is a must read for those wishing to remain up to date with this influential sector of the economy.
The Media Online is published by Wag the Dog Publishers, which was established in 2002. It is a company that prides itself on providing industry-leading commentary on the news that affects the fourth estate. In 2009 the MOST Awards were introduced. These awards are based on independent research and acknowledge the best media owner sales and marketing teams and the best media agencies.