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Home News Media Mecca

Primedia launches talent agency

by The Media Reporter
January 27, 2011
in Media Mecca
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“People and their strengths are our most important asset. Primedia Broadcasting has therefore decided to launch PrimeTalent in order to manage the careers of their talent,” says Natasha Wadvalla, general manger of PrimeTalent. RRSo far, 33 talents have been registered from Talk Radio 702 and 94.7 Highveld Stereo.The radio, freelance and news presenters that are registered with PrimeTalent include John Robbie, Jeremy Mansfield, Darren ” Whackhead ” Simpson, Bongani Nxumalo, Alex Jay, Patrick Hayworth, Sammy T and Katy Katopodis. RR”PrimeTalent will be extended to Cape Town to incorporate our personalities on CapeTalk and Kfm towards the end of the year,” says Wadvalla . RRThe rate for each personality differs. Accoding to Wadvalla, this is dependent on who the personality is, their level of experience in the industry and what the client expects.

“The fee presented will be in consultation with our talent. PrimeTalent will then invoice the client and pay the talent,” she says.

For more information, visit href=”https://www.primetalent.co.za/” target=_blank mce_href=”https://www.primetalent.co.za”www.primetalent.co.za.

The Media Reporter

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