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Home Press Magazines

A troubled Empire

by The Media Reporter
January 27, 2011
in Magazines
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The magazines – published by Business Century, in which Tokyo Sexwale’s Mvelaphanda Holdings owns a 70% stake – hit the shelves last at the end of June.

align=justifyBrkic denies rumours that the company is looking for a buyer. “We are not selling anything, but we might restructure.”

align=justifyLast year, low-cost airline Kulula dropped Maverick as its preferred in-flight magazine, which resulted in a circulation slash from 24,716 (April – June 2007) to 10,237 in the same corresponding period this year, according to the Audit Bureau of Circulations (ABC). Empire does not have an ABC after it was suspended for “copying the logo from Maverick after it was launched”, says Brkic.

align=justifyThe Yugoslavian-born publisher says that the new issues of both magazines are ready for print and will be on shelves soon.

align=justifyWhen asked about the financial status of the company and the reasons for missed issues, Brkic responded “That is much as I can tell you. I cannot comment further.”

align=justifyMvela executive director Mark Willcox is out of the country. No one else from the company was willing to comment.

The Media Reporter

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