align=justifyThe South African Advertising Research Foundation’s (SAARF) latest Radio Audience Measurement Survey (RAMS) reveals that Capricorn FM has reached its goal of exceeding 1.5-million listeners (past seven days) in the space of 10 months . The total radio listening public in Limpopo is estimated at 3.3-million, and Capricorn FM has captured just under 50% of the market.R
align=justifyClaire Milne, technical support executive at SAARF, says this is the first time that both urban and national data is available for the radio station. The August RAMS release, which included rural data only, indicated that the station had 42,000 listeners.R
align=justifyOther newcomers include M-Power FM with a listenership of 103,000, up from 16,000 ( urban data only) in August; and Northwest Radio at 419,000 up from 162,000 (urban data only).R
align=justifySignificant year-on-year listenership increases for individual radio stations (for the past seven days) include:R
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align=justify5FM – An increase from 1.4-million to 1.6-million
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align=justifyYFM – An increase from 1.1-million to 1.3-million
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align=justifyAlgoa FM – An increase from 774,000 to 919,000
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align=justifyBRFM – An increase from 106,000 to 147,000
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align=justifyClassic FM 102.7 – An increase from 184,000 to 200,000
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align=justifyEast Coast Radio – An increase from 1.7-million to 1.8-million
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align=justifyGagasi 99.5 – An increase from 1.4-million to 1.9-million
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align=justifyIkwekwezi FM – An increase from 1.4-million to 1.6-million
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align=justifyRadio 200 – An increase from 237,000 to 358,000
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align=justifyTalk Radio 702 – An increase from 343,000 to 552,000
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align=justifySignificant decreases include:R
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align=justifyCKI FM Stereo/ trufm – A decrease from 553,000 to 430,000
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align=justifyRadiokansel/Radio Pulpit – A decrease from 207,000 to 196,000
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align=justifyRM.fm – A decrease from 706,000 to 554,000
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align=justifySA fm – A decrease from 680,000 to 532,000
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