The Bookmarks, South Africa’s premier digital awards powered by FNB, have released the much-anticipated names of the 2011 finalists.
They are:
| PRODUCT AWARDS – websites / microsites / mobisites | ||
| CATEGORY | ENTRANT | |
| Retail – Large enterprise (turnover < R100m+) | ||
| Flight of the Fish Eagle Website | Quirk | |
| Foschini Website | NATIVE | |
| Retail – Small / medium enterprise (turnover < R100m) | ||
| Groupon South Africa | Groupon South Africa | |
| Grootbos | World Wide Creative | |
| Publisher (mass appeal) | ||
| DSTV.com | DStv Online | |
| Food24.com | 24.com | |
| Channel24.com | 24.com | |
| News24.com | 24.com | |
| YourParenting.co.za | Media24 | |
| Health24.com | 24.com | |
| TimesLIVE | Avusa Media LIVE | |
| Specialist publisher (smaller, niche audiences with <R5m turnover p.a ) | ||
| Visi.co.za | New Media | |
| BandwidthBlog.com | BandwidthBlog | |
| Big Brother Amplified | DStv Online | |
| TASTE website www.tastemag.co.za | New Media | |
| Microsite | ||
| VW Polo GTI Date Drive Campaign | Ogilvy Interactive Cape Town | |
| BP Ultimate Ride 2 | HelloComputer | |
| Hilux Man Up | Mesh Interactive | |
| DIXIV | Jupiter Drawing Room SA & Gloo Digital Design | |
| Vodacom Powergram | HelloComputer | |
| Mobile site – retail | ||
| SterKinekor.mobi | Prezence Digital | |
| Computicket.mobi | Prezence Digital | |
| Mobile site – Brand/company identity | ||
| SAB Carling Black Label Be The Coach Campaign | Ogilvy Interactive Cape Town | |
| Mobile site – publisher | ||
| m.news24.com | 24.com | |
| SoccerLaduma.mobi | Prezence Digital | |
| BBC.com | BBC.com | |
| mobi.SuperSport.com | DStv Online | |
| PRODUCT AWARDS – Advertising & Search | ||
| CATEGORY | ENTRANT | |
| Display advertising | ||
| VW Golf R Campaign | Ogilvy Interactive Cape Town | |
| Vodafone EA Games “Need for Speed” | HelloComputer | |
| Vodafone EA Games “Pacman” | HelloComputer | |
| BMW Fastpost | Gloo Digital Design | |
| Audi A6 – Ask Rudi Campaign | Ogilvy Interactive Cape Town | |
| Mobile display advertising | ||
| Vodafone EA Games Mobile Banners | Hello Computer | |
| Go Forth | AdVine | |
| Best media plan | ||
| Investec Wealth and Investment | Lighthouse Digital | |
| Perfetti van Melle – Mentos | Lighthouse Digital | |
| Paid search campaign | ||
| ORMS Direct | Social Code | |
| Hyundai New Cars | Social Code | |
| Cell C Data Campaign | Trigger/Isobar | |
| BMW Search | DigiVOX | |
| College Campus – “Students for Success” | Acceleration | |
| Momentum | Clickmaven | |
| Dealfish Kenya | TrafficBrand | |
| Mocality Kenya | TrafficBrand | |
| Organic search campaign | ||
| Cash Crusaders | Synergize Online | |
| Capitec | Quirk | |
| Hollard | Quirk | |
| PRODUCT AWARDS – Email marketing | ||
| CATEGORY | ENTRANT | |
| Email campaign | ||
| Capitec Bank Infographic Newsletters | Quirk | |
| Countdown Sale | HomeChoice | |
| Email publication | ||
| Wild e-newsletter | TiP Publishing | |
| First Thing Newsletter | The Daily Maverick | |
| PRODUCT AWARDS – Community & PR | ||
| CATEGORY | ENTRANT | |
| Social media platforms | ||
| Amarula Greatest Sunsets | Liquorice | |
| Appletiser | NATIVE | |
| Savanna: Lemon Lovin’ | Quirk | |
| Vodacom | Cerebra | |
| Social media campaign | ||
| Kulula.com 10 year birthday | Society / Mnemonic / King James | |
| VW Polo GTI Date Drive Campaign | Ogilvy Interactive Cape Town | |
| Vodacom Durban July RFID | iLogic | |
| Hunters Facebook Refresh | NATIVE | |
| Plascon Art From Mess | Society/Mnemonic | |
| Trudon 10118 | Popimedia Innovations | |
| Exclusive Books FlashMob FireSale Campaign | World Wide Creative | |
| Chivas “Time to Lead” Facebook Campaign | Hello Computer | |
| Mr. Delivery: Fire the Chef | M&C Saatchi Abel | |
| Fan It With Cell C | Primedia Broadcasting | |
| Mobile community | ||
| Virgin Mobile Finish the Story | World Wide Creative | |
| SoccerLaduma.mobi | Prezence Digital | |
| Blog | ||
| Samsung Blog | Cerebra Communications SA | |
| ShoesOnFeet – Put Foot Rally 2011 | Retroviral Digital Communications | |
| Reputation / Crisis Management | ||
| Vodacom Crisis Management | Cerebra Communications SA | |
| Use of ORM to understand traveller behaviour | Acceleration Media | |
| PRODUCT AWARDS – Applications & tools | ||
| CATEGORY | ENTRANT | |
| Browser-based software | ||
| Deloitte Insomnia Index | CLARITY | |
| pMailer | Prefix Technologies | |
| NATIVEOS | NATIVE | |
| Savanna: Marry for a Million Date Roulette | Quirk | |
| Handheld/phone | ||
| News24 | News24 | |
| Tablet | ||
| ABC van Diere | TouchLab | |
| MWEB Business Info Bank | Troika Imagineering Works/CLARITY | |
| Supersport.com for iPad | DStv Online | |
| PRODUCT AWARDS – Games | ||
| CATEGORY | ENTRANT | |
| Game | ||
| VW Golf R Campaign | Ogilvy Interactive Cape Town | |
| BP Ultimate Ride 2 | HelloComputer | |
| PRODUCT AWARDS – Online video & audio | ||
| CATEGORY | ENTRANT | |
| Online video | ||
| VW Polo GTI Date Drive Campaign | Ogilvy Interactive Cape Town | |
| Drive Dry – Thunda.com | Gloo Digital Design & Fox P2 | |
| Mercedes Benz Test Drive | 140 BBDO | |
| Liqui-Fruit Summer Meltdown Campaign | Liquorice | |
| Supersport.com Video | DStv Online | |
| ZANEWS | BothWorlds | |
| Pod/videocasts | ||
| ZA NEWS | BothWorlds | |
| Quirk Education Videos | Quirk | |
| PRODUCT AWARDS – Online video & audio | ||
| CATEGORY | ENTRANT | |
| Integrated digital marketing / campaigns | ||
| VW Polo GTI Date Drive Campaign | Ogilvy Interactive Cape Town | |
| SAB Carling Black Label Be The Coach Campaign | Ogilvy Interactive Cape Town | |
| BP Ultimate Ride 2 | HelloComputer | |
| Hilux Man Up Challenge | Mesh Interactive | |
| 5 Gum Launch | Tribal DDB | |
| Kulula.com 10 Year birthday | Society / Mnemonic / King James | |
| Standard Bank Matric Results | NATIVE | |
| BP Ultimate Score | HelloComputer | |
| Multi-platform publisher | ||
| News24 | 24.com | |
| Big Brother Amplified | DStv Online | |
| BBC.com | BBC.com | |
| SuperSport.com | DStv Online | |
| CRAFT AWARDS | ||
| CATEGORY | ENTRANT | |
| Editorial (media – news, magazines, radio, and TV stations/networks) | ||
| Daily Maverick | The Daily Maverick | |
| ZANEWS | BothWorlds | |
| ANCYL Special Report | Mail & Guardian | |
| Safari Interactive Magazine | Big Fig Digital Media | |
| Seven Deadly Sins | Studio 83 | |
| TASTE Website | New Media | |
| Sowetan Live | Avusa Media LIVE | |
| Sarie.com | Media24 | |
| Interface, interaction, navigation | ||
| VW Polo GTI Date Drive Campaign | Ogilvy Interactive Cape Town | |
| Indaba Touch Table | Gloo Digital Design & Pixel Project | |
| The Musica Flo Browser | HelloComputer | |
| BP Ultimate Ride 2 | HelloComputer | |
| Graphic design, illustration, animation | ||
| VW Polo GTI Date Drive Campaign | Ogilvy Interactive Cape Town | |
| The Musica Flo Browser | HelloComputer | |
| Computicket.mobi | Prezence Digital | |
| BP Ultimate Score | HelloComputer | |
| Kruger Gold Rush | Gloo Digital Design | |
| Android Characters | Trigger/Isobar | |
| BMusic / sound design | ||
| There are no finalists in this category | ||
| Tech. innovation | ||
| Indaba Touch Table | Gloo Digital Design & Pixel Project | |
| BP Ultimate Ride 2 | HelloComputer | |
| The Musica Flo Browser | HelloComputer | |
| Hyundai Freedrive | HelloComputer | |
| INDIVIDUAL & TEAM AWARDS | ||
| CATEGORY | ENTRANT | |
| Best Editorial Team | ||
| News24 | News24 | |
| The Daily Maverick | The Daily Maverick | |
| Sowetan LIVE | Avusa Media LIVE | |
| Best digital advertising sales team | ||
| Dash of Lime | Primedia Online | |
| Team eType | eType SA | |
| Habari Media | Habari Media | |
| Apurimac Media Sales Team | Apurimac Media | |
| AdDynamo | AdDynamo | |
| Digitalmark | Digitalmark | |
| Best digital editorial individual | ||
| Makgale Tema | NATIVE | |
| Gemma Wilkie | NATIVE | |
| Maryke Cumpsty | Sarie | |
| Stephen Grootes | The Daily Maverick | |
| Kevin Bloom | The Daily Maverick | |
| Phillip de Wet | The Daily Maverick | |
| Best creative | ||
| Andrew Kirkby | Quirk | |
| Best creative director | ||
| Adam Whitehouse | NATIVE | |
| Simon Spreckley | HelloComputer | |
| Best media planner | ||
| Andre Britz | Quirk | |
| Jennifer Grace | NATIVE | |
| Michelle Pearman | DigiVOX | |
| Chanal Mackay | Acceleration Media | |
| Best social media marketer | ||
| Melissa Attree | Melissa Attree | |
| Suzanne Stokes | MWEB | |
| Landi Groenewald | DigiVOX | |
| Best paid search marketer | ||
| Jon Attwell | Quirk | |
| Andre van Niekerk | Acceleration | |
| Best copywriter/content writer | ||
| Sarah Manners | Quirk | |
| Best intern / student | ||
| Yannick Pian, Naomi Bossert, Neil Atkinson (Team Entry) | The Red and Yellow School | |
| Danielle Bates | Quirk | |
| Yannick Pian | The Red and Yellow School | |
| Zoe McLean | The Red and Yellow School | |
| Stacey Rumble | BrandsEye | |
| ACHIEVEMENTS & SPECIAL HONOURS | ||
| CATEGORY | ||
| Best agency | ||
| Trigger/Isobar | ||
| DigiVOX | ||
| NATIVE | ||
| Quirk | ||
| Gloo Digital Design | ||
| Hello Computer | ||
| Best publishing house | ||
| 24.com | ||
| Associated Magazines | ||
| Best individual contribution to SA DM&M | ||
| Josh Adler | ||
| Nikki Cockcroft | ||
| Andrea Mitchell | ||
| Tim Bishop | ||
| Zibusiso Mkhwanazi | ||
| Jason Xenopoulos | ||
The Bookmarks workshops take place on the 8th and 9th of November in Johannesburg and Cape Town respectively. Both events are from 8.30am to 1.00pm. Tickets cost R450.00 and bookings can be made on the website.
For more information on The Bookmarks please contact: Theresa Vitale on 011 454 3534, tvitale@dmma.co.za or Steph Powell on 072 197 1843, spowell@dmma.co.za or use Twitter: https://twitter.com/TheBookmarks (please use #Bookmarks2011) or Facebook: https://www.facebook.com/TheBookmarks
