MTV Networks Africa (MTVNA) has announced it will be launching a 24-hour English comedy channel, Comedy Central, on the DStv platform next week. Alex Okosi, senior vice president and managing director of MTV Networks Africa, and Aletta Alberts, general manager content for MultiChoice, announced the deal today.
Launching on December 6 [Tuesday], Comedy Central will reach viewers in 47 territories in sub-Saharan Africa. Offering groundbreaking comedy from Comedy Central’s award-winning programming slate, the channel will include global hit franchises such as The Daily Show with Jon Stewart, The Colbert Report and brand new episodes of South Park.
“We are delighted to bring humour, smiles and laughter to viewers by adding Comedy Central to our existing portfolio of brands targeting kids and youth. Comedy Central enables us to deliver innovative content to adults while also offering a one-stop shop for clients targeting viewers from four to 40-plus. There is a huge appetite for quality comedy content on the continent and Comedy Central is set to serve a menu of side-splitting entertainment that will help viewers to see the funny side of life,” says Okosi.
Comedy Central will feature non-stop, provocative comedy content including stand-up and sketch comedy, satire, offbeat comedy TV series, classic comedy sitcoms and comedy specials.
“DStv is all about big entertainment and Comedy Central is a good fit for our platform,” said Alberts. “Our DStv Premium subscribers across South Africa and the rest of Africa will undoubtedly enjoy the unique combination of world-class comedy, mixed with local flavour.”
Comedy Central will be available to DStv Premium subscribers on DStv channel 122. The channel will kick off on Tuesday at 19:30 CAT, commencing with a one-hour special from US stand-up comedian Jeff Dunham, followed by Comedy Central’s global hit The Comedy Central Roast of Charlie Sheen and two brand new episodes of South Park.
