In the spirit of LEAD SA, Primedia Broadcasting and other corporate sponsors joined Food and Trees for Africa to give 1 000 trees to residents in Alexandra as part of an Arbor Day and Arbor week campaign. In addition to this, the broadcaster’s stations are calling on listeners to make a difference and LEAD SA this Arbor month by going out and planting trees themselves.
Jenny Crwys-Williams broadcast her show on Talk Radio 702 from the Altrec Stadium in Alexandra where the Food and Trees for Africa event was held. She set a target of 702 trees to be planted by listeners in the month of September but by the end of her show, listeners had already committed to plant 3 589 trees.
Sister station, 567 CapeTalk is also encouraging listeners to plant trees, specifically the Waterberry, which is this year’s tree of the year. They have also launched a waste paper for trees exchange project in partnership with the Argus and Stodels Nursery.
The Ground Patrol teams from both 94.5 Kfm and 94.7 Highveld Stereo will be out in the communities of the Western Cape and Gauteng, supporting various tree-planting initiatives.
Of the 1 000 trees distributed to community members at Friday’s event in Alexandra, 133 were donated by Primedia Broadcasting and will be used to offset a portion of the company’s carbon emissions. This is the latest step in Primedia Broadcasting’s journey towards becoming a more environmentally sustainable company and builds on the 10% cut in emissions which the company has already acheived .
