We’ve got your ass covered! Ad agency House of Brave launched a cheeky activation at Gay Pride last Saturday, sending new client Tracker right into the pink.
“The campaign, which was especially designed for Jo’burg Pride, highlights the fact that Tracker’s SMS Car Guard has you covered no matter where you park your vehicle,” says Andrew Shuttleworth, managing director at House of Brave.
Promoters, sporting a sandwich board with clever written copy, handed out flyers and pink umbrellas which added to the already colourful scenery.
She describes the product as an innovative value add, available to Tracker SkyTrax customers, that effectively puts an invisible shield around your vehicle, alerting you when it moves from its parking spot. “It’s like having your own personal invisible car guard 24 hours per day.”
Check out our Pinterest board for all the pics.
