Campaign of the week: In the pink with Tracker

We’ve got your ass covered! Ad agency House of Brave launched a cheeky activation at Gay Pride last Saturday, sending new client Tracker right into the pink.

“The campaign, which was especially designed for Jo’burg Pride, highlights the fact that Tracker’s SMS Car Guard has you covered no matter where you park your vehicle,” says Andrew Shuttleworth, managing director at House of Brave.

Promoters, sporting a sandwich board with clever written copy, handed out flyers and pink umbrellas which added to the already colourful scenery.

“The citizens of South Africa are privileged in that they have the freedom to express who they are and we at Tracker decided to use Jo’burg Pride as an opportunity to tap into some light-hearted messaging with the gay community,” says Bronwynn Tippett, marketing manager of Tracker South Africa.

She describes the product as an innovative value add, available to Tracker SkyTrax customers, that effectively puts an invisible shield around your vehicle, alerting you when it moves from its parking spot. “It’s like having your own personal invisible car guard 24 hours per day.”

Check out our Pinterest board for all the pics.