For the first time in Loeries history, a Gold Loerie was awarded to two agencies for their TV and cinema commercial campaigns last year, which saw a battle of wits between two brands, Santam and Nando’s South Africa. From today, 1 March, the first two ads that make up this winning campaign of four, will be shown at select Ster-Kinekor cinemas.
Cinemark will be screening the two concluding commercials – which were created by King James and Black River FC – from 29 March through April, bringing audiences some of the most innovative broadcast material our local ad industry has produced.
The Loeries aim to show the value of creativity to South African brands and the local economy and Cinemark is thrilled to be able to share some of the winning work with the cinema audience. “Primarily people go to the movies to escape from their daily lives, be told a story and above all else, they go to be entertained. The best cinema advertising is sensitive to this and forms an integral part of the overall movie experience,” Yvonne Diogo, marketing manager at Cinemark, said.
Both King James and Black River FC have gone above and beyond to produce ads that complement the cinema experience, which is why they will be shown to members of the public as part of the Loeries 2013 Call for Entry promotion.
