SA Home Owner has shown impressive growth in the fourth quarter of 2012, growing its circulation by 8.27% according to the latest ABC figures. This, along with the 12% growth in the previous quarter, has sparked an increase in the magazine’s monthly print run from 47 000 to 50 000 copies.
Concurrent growth in the magazine’s online and digital presence supports the brand’s expansion in awareness and support from the industry and readers alike. February statistics show a 33,76% increase in website visitors, from 17 298 to 23 138; and a 38,91% increase in pageviews, from 71 757 to 99 681.
“We can attribute our increased circulation to our brand refresh late last year, a better understanding of our readers’ needs of our brand, and consequently a more targeted delivery of content,” says business manager Claire Morgan.
“We are very proud of our team, who are generating a highly innovative and inspired magazine, driven by an informed collaboration with our home, design and decor suppliers,” says editor, Kerry Hayes.
