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Home News Media Mecca

Briefly… #ILOVEDEMANT honours diamond anniversary

by TMO Reporter
July 22, 2013
in Media Mecca
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Briefly… 60th Cannes Lions opens for entries
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Oude Meester has launched its special edition Demant to celebrate its Diamond Jubilee (60th anniversary). The potstilled brandy is described as being “as rare and striking as the diamond that inspired it”. A social media competition has been designed to win a hamper worth R2000, using the #ilovedemant hashtag.

The designers of the special edition packaging used oApplied Ceramic Labeling to the entire bottle, housing a brandy that “sparkles with promise. A brilliant rich chocolate and nutmeg aroma accompanied by hints of apricot and pineapple reach the nose. Apricot and pineapple on the palette are balanced with hints of tobacco, chocolate and subtle oak tantalises taste buds”.

The Oude Meester Demant Special Edition is available exclusively at Pick n Pay outlets until the end of July.

Demant Launch Header

TMO Reporter

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