Yum Yum in collaboration with Continental Outdoor Media, use the outdoor advertising medium effectively to resolve overall business objectives. Yum Yum peanut butter was voted as one of South Africa’s top 30 Icon Brands in the Ask Afrika TGi Iconic Brand Awards hosted in Johannesburg in July 2013 and recently renewed their contract with Continental Outdoor Media.
This campaign used innovative technology on the billboard, a mechanical hammer moving up and down, a shaking nut, and shimmering disks were used for the camera flashes and cut-outs.
Icon brands are ubiquitous and are quintessentially South African. They are used by South Africans of all races, creed or colour, irrespective of background or living standard. These are brands that define a common experience, often on a daily basis to which South Africans are committed to: they vote with their wallets and their hearts in demonstrating this commitment. South Africans love them, are loyal to them and will even look for them when abroad.
“Yum Yum (peanut butter) have created high impact outdoor campaigns that have been executed correctly in order to reach consumers. The clout of this outdoor campaign lies in the ability to ‘invite’ a customer into the brand. Innovative Outdoor executions have the power to work their way ‘into the brains’ of people like no other advertising medium,” said Lyn Jones, Continental Outdoor Media marketing manager.
