Goal line technology and video games are generally where one sees technology and soccer working together, but South African soccer publication giant, Soccer Laduma, recently teamed up with new social communication platform, WeChat, to become the first verified WeChat official account in Africa.
Soccer Laduma sends out daily broadcast messages to its followers highlighting the best news and content of the day. Regular audio messages from the editorial team and South African soccer legends have also proved very popular, as have the weekly chat group sessions. Followers easily discover additional content by sending keywords to the Soccer Laduma official account to receive text, audio, video or rich media content within WeChat.
Soccer Laduma’s sales and marketing Director, Brendon Radomsky, says, “We are proud to attribute our success to the power of our fanatical, soccer loving readers and WeChat has given this enthusiasm an extended platform where fans can engage. It is great to empower fans with a multifunctional engagement tool such as WeChat; we feel it will prove instrumental in identifying what kind of content our readers enjoy most.”
New business manager for WeChat Africa, Ronald Bach, says, “The growth of this official account highlights the strength that WeChat as a social communication app has amongst African smartphone users. It also portrays how brands can harness this power and use it to engage with consumers in a new and exciting way”.
Add Soccer Laduma using the WeChat ID: soccerladuma
