The thrill of the Formula One season has been brought to Grand Prix enthusiasts in a new app from CAR magazine that not only offers the immediacy of each race but puts F1 fans in line in line to experience the action first hand. The app, sponsored by Richelieu, replaces CAR’s value-add F1 booklet and reflects both the brand’s and the client’s drive for innovation and immediacy using new media.
The F1 CAR App extends Richelieu’s multi-platform involvement with CAR and the Grand Prix – the brand already supports content in the magazine and on CARmag.co.za. Now mobile consolidates its association, with the added benefit of longevity and personal interaction the always-on device will offer over the long race season.
Among the features provided by the app – released this week on both iOS and Android – are live updates by event, driver or constructor; calendar and map integration and a schedule of events according to the user’s time zone.
It also offers F1 Predictor, an online game that sees competitors earn points for predicting the top 10 drivers over the season, who will be in pole position and the fastest lap for every race. The most accurate prediction will earn the F1 fundi an all-expenses-paid trip for two to one of the Grand Prix races in 2015.
