Nicholas Branford (@NickBranford), marketing and advertising communications management student at Red and Yellow School, reviews the Beats by Dre ad.
The Soccer World Cup has begun with the first game kicking off between host nation Brazil verses Croatia last night. The football fueled atmosphere is building in anticipation of supporters seeing their national heroes dominate other teams and outshine their rivals.
Supporters see the Soccer World Cup as an opportunity to watch the beautiful game whereas brands see the World Cup as an opportunity for consumers to see beautiful adverts. One such advertising campaign is Game before the game by Beats.
Beats by Dre, which was founded by rapper producer Dre and his partner Jimmy Iovine, recently sold Beats to Apple for $3 billion, making Beats one of Apples biggest ever acquisitions.
Beats by Dre have created an emotional advert looking at the personal pre-game rituals of players, presenters and the evoking enthusiasm of fanatical loyal football fans from the minute they wake up, to meeting up with fiends on the fan walk to finally finding their seats and witnessing a breathe taking goal in the Maracana Stadium.
‘Game before the game’ takes an in depth look to what the worlds most famous players do to prepare themselves before the whistle blows. The adverts reveals that everyone has their own unique style or prematch preparation ritual. Neymar the star of the Brazilian team calls his father before every game, Saurez kisses his wrists which are tattooed with the name of his children and Cesc Fabrigas kisses the ring his girl friend gave him four times before he runs on.
These insights into the emotional contrast between fans bursting with excitement to players trying to gather their thoughts and focus on the preemptive match illustrates that every individuals experience is uniquely memorable be that watching at home, in the stadiums or on the field.
