The Spikes Asia Festival of Creativity, taking place from 23-26 September in Singapore, has invited leading names – including Atlas, Omnicom Media Group, Proximity, SapientNitro, Adap.TV, Tencent and Stuff – to present Tech Talks at the upcoming Festival.
The interactive sessions, which are sponsored by Omnicom Media Group, will showcase the newest technology currently reshaping the creative media landscape and will provide an opportunity to see which direction these innovations are heading in.
Focusing on gaming and e-commerce, Guy Hearn, Omnicom Media Group’s chief innovation officer, Asia Pacific, together with a special guest from Microsoft, will showcase new technology, taking delegates through the consumer journey and the opportunities for brands to help consumers get more done across their digital life.
“It’s a time of unprecedented change in the media and marketing industry. The fundamental driver of change is not demographic or socio-political – it is in fact technological. Technology has created a whole new way of communicating with consumers. The confluence of technology now dictates the confluence of channels,” says Cheuk Chiang, CEO of Omnicom Media Group.
Along with the Tech Talks, Spikes Asia has a programme of inspiring seminars, forums, networking events and awards. The festival takes place at Suntec Singapore from 23-26 September and anyone interested in being involved can register to attend and find more information about the programme of events at www.spikes.asia.
