The Kia Top40SA chart show, a brand new innovative radio chart show format, launched on 94.7 Highveld Stereo and KFM on Saturday. The weekly chart positions are now based solely on the live Top 40 songs chart on the South Africa iTunes Store. In a first for South Africa, listeners will decide the chart position of their favourite songs and artists by downloading them from iTunes both before and during the live show.
This all-new charts Show concept is hosted live from Cape Town by Rob Vember between 10:00 and 14:00 every Saturday. “Listeners are going to keep me on my toes, as they can influence the chart while we’re on air, simply by downloading the songs they want to hear on iTunes,” says Vember.
Ravi Naidoo, programme manager for 947, says the new chart format is transparent and credible as it gives the power to the listeners rather than the programmer. “Artists that make the #1 slot on the chart will know that it is genuinely because of the commercial success of their song in the minds of the listeners,” says Naidoo.
“In addition to creating an innovative and dynamic interactive new radio format, we will also be promoting legal download of music by artists we support, including the many local artists that are currently topping the iTunes charts in South Africa. We are passionate supporters of South African music and hope this will have a positive effect on the local music industry,” he says.
Sponsor Kia’s marketing director, David Sieff, says the car manufacturer “wanted to drive the emotion of music to reach our target market, help spread the word about how good our local music talent is, and of course surprise our listeners”.
The Kia Top40SA realtime charts can be viewed at www.kiatop40sa.co.za, or on the station’s websites: www.947.co.za or www.kfm.co.za. Tune in every Saturday from 10:00 to 14:00 to catch the show live.
