The dearth of skilled quantitative media researchers in the media industry is an issue of concern for the South African Audience Research Foundation, (Saarf) and one that they have taken a measure to address.
Dorothy Pearl Mogane has been awarded awarded a Saaraf bursary to study towards gaining her Masters Degree in Research Psychology at the University of Pretoria. She is the latest recipient of the bursary fund, created in 2010 as a way of contributing towards skills development in the country, and research skills in particular.
To be considered, students needed to display exceptional ability and passion for research; outstanding academic results; and a financial need. Dorothy has met these standards and more. Thrilled by this incredible opportunity she is determined to finish her Masters in two years.
For her Masters thesis Mogane is investigating the experiences volunteer students have before, during and after receiving training in an entry level HIV/AIDS course and is attempting to finish in two years. She has completed one year and is busy getting through the second while working as a technical writer. “I have to work 80 hours a month, but what I enjoy the most is the flexibility the job offers as it doesn’t interfere with my studies,’ she explained.
The South African Audience Research Foundation (SAARF) offers bursary opportunities to students who are currently studying towards an Honours or a Master’s Degree in Research Psychology; Market Research; or a related discipline with a strong focus on quantitative research methods.
