In celebration of Magnum’s 25th birthday, the international pop up Magnum Pleasure Store has made its way to The Zone shopping centre in Johannesburg. The launch events surrounding the store’s opening has been managed by Mbongi Works and Primedia Unlimited’s Primedia Lifestyle Marketing Services, which motivated for the event to be hosted at The Zone.
After appearances in New York, Melbourne, Amsterdam, Paris, Istanbul and now Johannesburg, Magnum Joburg offers consumers an opportunity to customise their favourite version of the popular ice-cream. Already over 7 000 customers have customised their Magnums. “On its opening weekend Magnum Joburg outsold its London counterpart,” says Wesley Scott, marketing manager at The Zone. “Some customers drove from as far away as Mpumalanga to join the two hour waiting line to get in on the action.”
Primedia Lifestyle Marketing Services’ on-site team ensured that The Zone @ Rosebank was the first South African shopping centre to play host to the Magnum pop-up. During Magnum’s stay at The Zone, they will be home to a myriad of events including fashion shows, jewellery displays and VIP events hosted by the country’s hottest celebrities.
Open daily for a limited time of eight weeks, Magnum Joburg gives pleasure seekers the chance to celebrate their favourite ice cream by customising it with their choice of decadent chocolate dips, and nearly 20 toppings including mint crunch, chilli flakes, rose petals, honeycomb. caramelised popcorn, goji berries, chocolate and pecan biscuits, strawberry gems, pink peppercorn brittle and popping candy.
There are also a host of other surprise pop-up experiences planned at the store – and the only way to get exclusive access is to stay engaged on facebook.com/MagnumSouthAfrica & facebook.com/ TheZoneAtRosebank and keep your eyes peeled in the media. You can also follow @MagnumSA as well as @RosebankTheZone on Twitter and share the love via #MakeMyMagnumSA.
