• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Marketing
    • Thought Leaders
    • Campaigns
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Marketing
    • Thought Leaders
    • Campaigns
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home News

Taking ‘say cheese’ to a new level

by Jani Cronje
January 26, 2015
in News
0 0
0
Taking ‘say cheese’ to a new level
Share on FacebookShare on Twitter

Can a photo of an iconic symbol, say the latest statue of Mr Nelson Mandela in the gardens of the Union Buildings, amount to an original artistic work, which is protected by copyright? Could another photo, depicting the very same statue, infringe on the first art work?

The answer may be yes to both questions.

This issue has been considered by an English court. The court found that this photo of the iconic London symbols, Big Ben, the Houses of Parliament and a red double-decker bus, qualified as an original artistic work and that it was protected by copyright.

Screenshot 2015-01-26 08.53.49

 

Creating a new image incorporating all these iconic symbols (from four separate photos), was held to infringe the copyright in the first image.  The infringing photo is shown below: Screenshot 2015-01-26 08.53.23

 

Although there are differences between the laws in the United Kingdom and South Africa, the principles applicable, are similar enough to make this case relevant to South African photographers.

In deciding whether the first photo was original and could be protected by copyright, the court looked at:

  1. The speciality of the angle of the shot, light and shade, exposure and effects achieved with filters, developing techniques and so on;
  1. The creation of the scene to be photographed;
  1. Being in the right place at the right time.

The judge said that the composition of a photograph is perhaps a fourth aspect that can be considered.

Although the second photo, the “infringing copy”, was not identical to the first photo, the elements which were copied were regarded as substantial parts of the first photo. The specific combination of images in the first photo, which made it visually interesting, was copied.  The infringing image was not just another snapshot of clichéd London icons.

So, my snapshot of the Nelson Mandela statue in front of the Union Buildings in Pretoria, will not infringe a photograph taken of Madiba’s statue by another tourist. If however, I try to recreate an existing photo of the same statue of Madiba, I should rather buy the original or an authorised print, or be original and create my own composition.

Taking ‘say cheese’ to a whole new level!

Jani Cronjé is a partner in the Trade Marks Department at Adams & Adams

Tags: Adams & AdamsJani Cronjephotographic copyrightphotos

Jani Cronje

Jani Cronjé, senior associate – Trade Mark Litigation at law firm Adams & Adams. Adams & Adams is a leading South African law firm specialising in intellectual property law, in addition to providing general commercial legal services. The firm has grown into a South African law icon, with the largest intellectual property law practice supported by a strong commercial, property and litigation practice.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Awards Wrap: Radio Workshop nominated for Podcast of the Year, Bar & Beverage Awards 2023 winners announced, grab those MOST Awards tickets now

Awards Wrap: PRISM Awards honours PR professionals, Euphoria Telecom launches No Bull Prize, Red & Yellow students thrive at The Loeries

October 21, 2025
Marketing technology platforms need to balance AI with human expertise

Marketing technology platforms need to balance AI with human expertise

August 27, 2026
Who watches the watchers?

Who watches the watchers?

August 27, 2026
What happens to agency fees when AI halves the hours?

What happens to agency fees when AI halves the hours?

August 26, 2026
Entries open for the 2026 Telkom Radio Awards

Entries open for the 2026 Telkom Radio Awards

0
Turning constraints into commercial advantage in Mozambique

Turning constraints into commercial advantage in Mozambique

0
Awards Wrap: Radio Workshop nominated for Podcast of the Year, Bar & Beverage Awards 2023 winners announced, grab those MOST Awards tickets now

Awards wrap: Cape Town takes double honours at World Travel Awards Africa 2026, Apple the first inductee at One Club’s Brand Hall of Fame, finalists for the 2026 Inclusive Lens Awards

0
UNESCO study reveals risks facing South Africa’s digital creators

UNESCO study reveals risks facing South Africa’s digital creators

0
Entries open for the 2026 Telkom Radio Awards

Entries open for the 2026 Telkom Radio Awards

September 1, 2026
Engaging the ‘disengaged’

Engaging the ‘disengaged’

September 1, 2026
UNESCO study reveals risks facing South Africa’s digital creators

UNESCO study reveals risks facing South Africa’s digital creators

September 1, 2026
Does advertising still matter in the age of AI slop?

Does advertising still matter in the age of AI slop?

September 1, 2026

Recent News

Entries open for the 2026 Telkom Radio Awards

Entries open for the 2026 Telkom Radio Awards

September 1, 2026
Engaging the ‘disengaged’

Engaging the ‘disengaged’

September 1, 2026
UNESCO study reveals risks facing South Africa’s digital creators

UNESCO study reveals risks facing South Africa’s digital creators

September 1, 2026
Does advertising still matter in the age of AI slop?

Does advertising still matter in the age of AI slop?

September 1, 2026

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
nevillg@themediaonline.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2026 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2026 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Not enough quota to unlock this post
Unlock left : 0
Are you sure want to cancel subscription?