The first Media Yearbook by Wag the Dog Publishers is a must read and collectable for all media professionals from all sectors of the media.
“Fifty-eight top marketers were surveyed by Freshly Ground Insights (FGI), providing a brand new perspective on their opinions on suppliers plus the best marketing campaigns globally and locally,” says Sandra Gordon, CEO and Founder of Wag the Dog Publishers. Seven key service criteria were identified in FGI’s research findings of what marketers want.
Each media sector is reviewed, looking back at 2014, and experts provide views on the future. The Media Yearbook gives a captivating and insightful overview of all media sectors.
The television landscape is changing, from the Oscar Pistorius trial, to the introduction of video-on-demand (VOD) to digital terrestrial television (DTT).
The digitisation of radio and online radio enter the SA market with CliffCental, Gareth Cliff’s newly launched internet radio station on WeChat owned by Tencent (Naspers), and Radio Pulpit’s digital channel on medium wave (MW).
The bottom line is central in the newspaper industry with declining circulations and digital properties not yet achieving comparable revenue, resulting in shrinking or amalgamation of newsrooms, and mass retrenchments in the industry.
Challenges in the consumer and B2B magazine landscape are explored, including the effect of the Post Office strikes.
Last year saw a clear shift to digital media with advertising media revenue increasingly being directed to online. Digital media assets are being monetised and there is a move toward multiplatform assets.
The Out-of-Home (OOH) industry has invested in in-depth, up-to-date, credible, and relevant research, by Ask Afrika and Cuende. There is a big move to digital platforms and the best existing static sites will soon become digital sites.
The globalisation of media agencies and advertising agencies, with multinationals WPP and Publicis entering into acquisitions and mergers impacts the local industry.
PR has benefited from the technological revolution with an increased focus on quality content, and experts in the field say that adapting content for digital and social media platforms is vital, and there is an increasing use of data analytics in PR strategies.
International media research expert, Jennie Beck, discusses global and local media adspend and the challenges of measuring new platforms.
Brett Morris, group CEO of FCB SA, delves into the importance of emotion and insight in advertising in a changing media landscape.
