iProspect has the Gold Award for Best Use of Branded Content for the Mercedes-Benz GLA Adventure campaign at the Dentsu Aegis Network (DAN) Innovation Awards. The DAN Innovation Awards showcase the best-in-class work from its network of global brands, innovating the way brands are built and operating in over 110 countries around the world.
Over 900 entries were submitted for the DAN Innovation Awards in 10 categories, indicating the high standard of work produced. Living by the motto of ‘Driving Digital Performance’, iProspect SA showcased its ability to deliver results for its client, Mercedes-Benz, with the GLA Adventure campaign.
Through the Mercedes-Benz GLA Adventure campaign, iProspect delivered an integrated digital solution for its client, using consumer insights to engage with a younger, digitally-enabled target market thereby repositioning Mercedes-Benz as a brand for the adventure seeker, the explorer, and the go-getter.
iProspect’s win at the DAN Innovation Awards is definitely a small taste of what is to come from the agency, as they were recently awarded the #1 global digital performance agency by the Digital Agency Research Department (DARD), powered by the Research Company Evaluating the Media Agency Industry (RECMA).
“Winning one of ten Gold awards at the DAN Innovation Awards ceremony is a truly remarkable achievement that makes me extremely proud of our team for the brilliant work they produced,” says Justin Hartman, Group Managing Director for iProspect SSA. ”Competing with world-class agencies against campaign brands like Adidas, Vodafone and X-Men makes this an even greater achievement for iProspect Sub Saharan Africa.”
