Five research companies have been shortlisted to participate in the Media and Marketing Industry Establishment Survey tender.
The five companies are:
- ACNielsen
- Ask Afrika
- GfK
- Plus 94 Research
- TNS Research Surveys
The announcement of the five shortlisted companies follows a robust and rigorous RFI evaluation process. All five companies will now be requested to submit research proposals as well as resource plans and costs in support of their proposals.
A highly skilled and experienced panel of assessors – including local and international industry experts – will evaluate the proposals. Announcement of the outcome of the process is expected at the end of August 2015.
