*CYBERTORIAL: Since registering as an independent entity in 2009, Primedia Africa has built an impressive operation within 9 markets across the SADC region as well as East and West African territories.
The sheer diversity of challenges across the different markets demands innovative problem-solving and the ability to think on your feet. Moreover, Primedia Africa’s operational focus strategically coincides with the commercial hubs of the large multinationals active on the continent.
Taking on the lack of regulation, a savvy group of competitors as well as dealing with dubious business practices, make up just another day in the rest of Africa. With an average GDP growth of more than double that of South Africa, nobody would deny that the growth opportunity lies outside our borders.
* Cybertorial is sponsored content.
