South Africa’s favourite outdoor reality cooking series is growing from strength to strength. Cooked in Africa Films has announced that the pre-production phase has begun in earnest, with series director Andrew Faber travelling the country to find the most beautiful and lesser-known off-the-beaten-track destinations for next year’s competition.
This is while the winners of season 4 will be revealed on Sunday night.
Ultimate Braai Master have raised the bar with viewership numbers having more than tripled, with well over a million viewers tuning in to see the fourth season of Ultimate Braai Master, Game On on e.tv every Sunday. The repeats on Saturdays have proven equally popular, and this officially makes the Ultimate Braai Master one of the country’s most watched shows. These numbers aren’t only good news for the producers because by marrying branded entertainment with all the action on the show, it’s great news for the sponsors too.
In a recent deal, and one that adds to the existing smorgasbord of sponsors, one of South Africa’s leading retailers GAME has come on board as a partner for next year’s series. “With our range of camping, braai and leisure goods, coupled with our newest addition; a full food offering, it makes perfect sense for Game to partner with Ultimate Braai Master for an exciting season 5. We look forward to the alignment this show has with our brand and customers and seeing how we can further leverage the opportunities this partnership presents,” says Elizabeth Ric Hansen, Game’s marketing, PR and CSI manager.
Executive producer, Peter Gird is just as thrilled. “A retail platform like Game offers all our sponsors the opportunity to leverage their products in-store and we are very excited about Games food offering which will be showcased in Season 5.”
Season 5 of Ultimate Braai Master, sponsored by Game, Coca-Cola, Robertsons Herbs & Spices, Suzuki and KWV is officially on the cards with lots of new tricks and exciting destinations.
Entries for Season 5 opened on the 6th of December, so if you think you’ve got braailicious skills then this is your chance to go on the adventure of a lifetime! Go to https://season5.ultimatebraaimaster.co.za/ubm16/ to check it out!
