• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Marketing
    • Thought Leaders
    • Campaigns
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Marketing
    • Thought Leaders
    • Campaigns
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Broadcasting

In the Hotseat: Fahmeeda Cassim-Surtee

by TMO Reporter
January 9, 2018
in Broadcasting
0 0
0
Dynamic marketing maestro
Share on FacebookShare on Twitter

A name synonymous with DStv Media Sales, having been there for over 20 years, Fahmeeda Cassim-Surtee was recently promoted to the CEO position of the group in South Africa. She tells us about all the lessons she has learnt during her career and her passion for shopping.

I am 43 years old and so far in my career… I feel grateful. I work for an organization that allows me the freedom to wear multiple hats – and everyday is different. I love what I do, the people I work with and the channels we represent.

Prior to DStv Media Sales, I also worked as a freelance sports journalist – both as a writer and a broadcast journalist.

What are some of the most important lessons you’ve learned? The learning should never stop – be a sponge – “soak in everything that you can”.

What’s the worst job you’ve ever had? I can’t say I really had a worst job – all the jobs I ever had taught me something – waitressing, shoe sales person, aerobic instructor, sub editor, proof reader for auction notices – it goes on.

The quality I most respect in people is … Humility.

My pet hate is … Dishonesty.

What scares you most? Emotional pain.

My best qualities are … Kindness, assertiveness and adaptability.

My worst qualities are … I have a version of Impulse Control Disorder – it really is a thing – I am tempted too easily.

My personal motto is … It’s a question I like to ask myself – What can I do differently today?

A perfect day would be … Gym session, full day’s work and a social occasion with family – all in a day.

If I could have dinner with someone living or dead it would be … Ill choose one of each – Dead – Mahatma Gandhi and living would be Jurgen Klopp (Liverpool coach) – think we would have lots to discuss.

The gadget I can’t live without and the reason why … I have two – my smart watch and smartphone – it makes me feel connected.

My addiction is … Shopping – for  food, clothes, shoes – everything.

My death row meal would be … Sashimi and some Rock Shrimp Tempura.

For me, 2017 has been … another great learning experience.

Tags: DSTVDStv Media SalesFahmeeda Cassim-SurteeHotseatinterviewlessonsMichael Brattprofilequalitiesquestions

TMO Reporter

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Awards Wrap: Radio Workshop nominated for Podcast of the Year, Bar & Beverage Awards 2023 winners announced, grab those MOST Awards tickets now

Awards Wrap: PRISM Awards honours PR professionals, Euphoria Telecom launches No Bull Prize, Red & Yellow students thrive at The Loeries

October 21, 2025
MMA SA opens retail media measurement standards for public comment

MMA SA opens retail media measurement standards for public comment

September 14, 2026
South Africa’s R159-billion online retail market enters its biggest peak-season test

South Africa’s R159-billion online retail market enters its biggest peak-season test

September 15, 2026
Entries open for the 2026 Telkom Radio Awards

Entries open for the 2026 Telkom Radio Awards

September 1, 2026
Seven days on social media: Women in South Africa, run for your lives!

Seven days on social media: Women in South Africa, run for your lives!

0
Advertising is coming to AI chatbots — and it could influence the answers you get

Advertising is coming to AI chatbots — and it could influence the answers you get

0
The mind-state holding South Africans together

The mind-state holding South Africans together

0
While others talk, dentsu builds creators 

While others talk, dentsu builds creators 

0
The mind-state holding South Africans together

The mind-state holding South Africans together

September 18, 2026
Seven days on social media: Women in South Africa, run for your lives!

Seven days on social media: Women in South Africa, run for your lives!

September 18, 2026
Advertising is coming to AI chatbots — and it could influence the answers you get

Advertising is coming to AI chatbots — and it could influence the answers you get

September 18, 2026
AI can write words but it cannot replace communications judgement

AI can write words but it cannot replace communications judgement

September 17, 2026

Recent News

The mind-state holding South Africans together

The mind-state holding South Africans together

September 18, 2026
Seven days on social media: Women in South Africa, run for your lives!

Seven days on social media: Women in South Africa, run for your lives!

September 18, 2026
Advertising is coming to AI chatbots — and it could influence the answers you get

Advertising is coming to AI chatbots — and it could influence the answers you get

September 18, 2026
AI can write words but it cannot replace communications judgement

AI can write words but it cannot replace communications judgement

September 17, 2026

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
nevillg@themediaonline.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2026 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2026 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Not enough quota to unlock this post
Unlock left : 0
Are you sure want to cancel subscription?