SAN FRANCISCO: InMobi has announced the launch of its new mobile conversion tracking platform that provides real-time analytics that allow advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks and publishers.
“The industry has been aware for some time that unique device identifier (UDID) deprecation was on its way. With this in mind, it was critical for InMobi to create a solution with long-term benefits for both advertisers and publishers,” says Chandrashekhar Vattikuti, VP of products at InMobi.
Ad Tracker is independent of the InMobi ad network, not reliant on UDIDs, and is completely free to integrate and use.
“It tracks conversions across all mobile ad networks and publishers. By integrating with the InMobi Ad Tracker, ad networks can get real time feedback on all conversions that they attribute, giving them accurate insights into their mobile campaign results and allowing them to optimise campaigns in real time,” says Vattikuti. “This will in turn drive more accountability for spend in mobile, benefiting the entire mobile ecosystem; from advertisers to publishers and app developers.”
Vattikuti says with analytics solutions, “first mover advantage is not as important as building a highly scalable and accurate solution to solve customer problems, hence our timing for this launch”.
And he adds: “By using multiple tracking technologies, it is able to produce the highest level of accuracy and scale that is possible through mobile devices. The Ad Tracker solution is cloud based, allowing it unparalleled scalability for inventory across the globe.”
